Experienced marketer and graphic designer with nearly twenty years of experience in digital and print marketing, digital communications, eCommerce, CRM and photography. Combining extensive marketing and design expertise with knowledge of campaign development, product launch, creative communication strategy to elevate brand profile. Exceling at creating high-impact visual communications while maintaining accessibility and functionality.

Employment history

Senior Design Strategist | NDMNRF (Jul 2021 - Present)

  • Lead design, coordinate Ontario Visual Identity and accessibility for the ministry,
  • Develop strategies and plan for creative products to support communications, social networking, marketing and advertising objectives,
  • Provide advice, recommendations and team training on user experience, digital design and accessibility best practices,
  • Lead the planning, development and production of creative products and materials for the ministry, providing specialized expertise in presentation, graphic design and visual and digital communications,
  • Assist ministry program areas, key stakeholders, and partners to ensure the proper communication of information regarding ministry business needs,
  • Oversee and direct projects and teams involved in brand and identity development initiatives,
  • Provides digital and project reports

Digital Accessibility Contributor | MNRF (Mar 2021 - Jul 2021)

  • Developing, implementing and coordinating ministry digital materials,
  • Providing direction, design expertise, and support for enhancing visuals for ministry social media campaigns and building a strategy that achieves goals both organically and through paid social media,
  • Collaborating with the digital team to brainstorm campaign ideas and providing creative direction for marketing campaigns and other MNRF communications.

UX Design Lead, Email Developer | Sunwing Travel Group (Jun 2018 - Mar 2021)

  • Designed and produced digital components within a variety of digital projects, ensuring aesthetics with usability and accessibility, as well as providing UX guidance on product builds, flows and interactions,
  • Provided team leadership, creative solutions, and training on design and email best practices for internal employees,
  • Coordinated design and email build activities across multiple lines of business and kept abreast of trends in branding, marketing, and advertising,
  • Facilitated joint initiatives with other departments and developed integrated strategies, guidelines, and procedures,
  • Provided weekly competitor reports to multiple divisions.

Art Director, Design Lead | Sunwing Travel Group (Sep 2008 - Oct 2011)

  • Established visual templates and created graphic elements for all Sunwing brands; managed advertising, print, and digital promotions,
  • Art directed the Sunwing in-flight magazine,
  • Designed and managed production of the Sunwing brochures (400+ page catalog),
  • Adapted all creative for multi-media platforms, including web banners, magazine ads, billboards, etc.,
  • Provided corporate photography,
  • Created brand identity for Sunwing’s founder and jazz musician Colin Hunter, including a logo, website, and record covers.


  • I designed an accessible HTML newsletter for NDMNRF's Deputy Minister with digital tracking, built entirely in-house, and used without any third-party software,
  • Supported the development of the ministry's internal digital assets library,
  • Initiated and launched an accessibility compliance campaign for Sunwing's email campaigns, which became the basis for all Sunwing brand guidelines,
  • Designed, developed, mapped and implemented first wireframes and visual content for Sunwing automated, personalized email campaigns, which increased open rates from 18% to 55%,
  • Optimised email strategy using the use of data and analytics and developed initiatives to increase subscriber growth,
  • Designed and developed templates for an app that generates customizable HTML email files,

Personal skills

  • Creativity
  • Identifying and resolving problems
  • High standards of work ethics
  • Project management
  • Time management
  • Managing pressure
  • Decision making
  • Flexibility
  • Collaboration

Technical skills

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Photography
  • Adobe Acrobat
  • HTML5/CSS3


Master of Economics
Management, Marketing
and Related Support Services

Cracow University of Economics
1995 - 2001

Personal activities

  • Photography
  • Art
  • Interior Design