My Resume

Employment history

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Senior Design Strategist | NDMNRF (Jul 2021 - Present)

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• Lead design, coordinate Ontario Visual Identity and accessibility for the ministry,
• Develop strategies and plan for creative products to support communications, social networking, marketing and advertising objectives,
• Provide advice, recommendations and team training on user experience, digital design and accessibility best practices,
• Lead the planning, development and production of creative products and materials for the ministry, providing specialized expertise in presentation, graphic design and visual and digital communications,
• Assist ministry program areas, key stakeholders, and partners to ensure the proper communication of information regarding ministry business needs,
• Oversee and direct projects and teams involved in brand and identity development initiatives,
• Provides digital and project reports

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Digital Accessibility Contributor | MNRF (Mar 2021 - Jul 2021)

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• Developing, implementing and coordinating ministry digital materials,
• Providing direction, design expertise, and support for enhancing visuals for ministry social media campaigns and building a strategy that achieves goals both organically and through paid social media,
• Collaborating with the digital team to brainstorm campaign ideas and providing creative direction for marketing campaigns and other MNRF communications.

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UX Design Lead, Email Developer | Sunwing Travel Group (Jun 2018 - Mar 2021)

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• Designed and produced digital components within a variety of digital projects, ensuring aesthetics with usability and accessibility, as well as providing UX guidance on product builds, flows and interactions,
• Provided team leadership, creative solutions, and training on design and email best practices for internal employees,
• Coordinated design and email build activities across multiple lines of business and kept abreast of trends in branding, marketing, and advertising,
• Facilitated joint initiatives with other departments and developed integrated strategies, guidelines, and procedures,
• Provided weekly competitor reports to multiple divisions.

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Art Director, Design Lead | Sunwing Travel Group (Sep 2008 - Oct 2011)

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• Established visual templates and created graphic elements for all Sunwing brands; managed advertising, print, and digital promotions,
• Art directed the Sunwing in-flight magazine,
• Designed and managed production of the Sunwing brochures (400+ page catalog),
• Adapted all creative for multi-media platforms, including web banners, magazine ads, billboards, etc.,
• Provided corporate photography,
• Created brand identity for Sunwing’s founder and jazz musician Colin Hunter, including a logo, website, and record covers.

Accomplishemnts

• I designed an accessible HTML newsletter for NDMNRF's Deputy Minister with digital tracking, built entirely in-house, and used without any third-party software,
• Supported the development of the ministry's internal digital assets library,
• Initiated and launched an accessibility compliance campaign for Sunwing's email campaigns, which became the basis for all Sunwing brand guidelines,
• Designed, developed, mapped and implemented first wireframes and visual content for Sunwing automated, personalized email campaigns, which increased open rates from 18% to 55%,
• Optimised email strategy using the use of data and analytics and developed initiatives to increase subscriber growth,
• Designed and developed templates for an app that generates customizable HTML email files,